Sales and Marketing Automation
Follow up before the lead goes cold
Overview
How it works for your business.
Most leads die because nobody followed up fast enough. We build the systems that fix that. The moment someone fills out a form or visits a key page, the system reacts: an email goes out, a task lands on a rep's desk, the CRM gets updated. Behind that, longer nurture sequences keep cold leads warm until they're ready to buy. It's not magic. It's just the follow-up your team would do if they had ten more hours in the day.
Key benefits
Keep the Conversation Moving
Set up acknowledgements and follow-up tasks when your lead-capture system receives an enquiry, with a route to your team for the requests that need attention.
Follow Up with a Plan
Plan messages around the customer's stage and the permissions you have to contact them. Timing and content can be reviewed as you learn what is useful.
See How Campaigns Connect
Bring the available campaign and sales data together so your team can review activity. Tracking depends on the connected systems and the information they provide.
Our approach
How we solve the hard problems.
How we understand your buyers
We start by getting clear on how your customers actually decide. What kicks off their search. What finally convinces them to pull the trigger. Without that, every email you send is guesswork.
How we build the triggers
The same email to everyone is a waste. Someone who downloads a case study is in a different headspace than someone who just looked at pricing. We build the system to recognize the difference and respond accordingly.
How we coordinate channels
Email, SMS, retargeting ads, direct outreach. We make sure they reinforce each other instead of stepping on each other. Nobody gets the same pitch four ways in one afternoon.
How we track real revenue
We tag every touchpoint so you can trace closed deals back to the campaign that started them. That way you're spending budget based on what actually generates revenue, not what generated clicks.
What's included
- Lead capture and scoring systems
- Automated email and SMS sequences
- CRM integration and pipeline tracking
- A/B testing and conversion optimization
- Campaign analytics and ROI reporting
Common use cases
- Lead follow-up automation
- Abandoned cart recovery
- Customer re-engagement campaigns
- Appointment booking workflows
- Referral program automation
Our process
From discovery to delivery.
Funnel mapping
We map the path from first click to closed deal and find the spots where you're losing people.
Sequence design
We write the email, SMS, and retargeting sequences that match where each lead is in their decision.
Integration and launch
We hook it into your CRM and analytics, then turn it on with the tracking already in place.
Optimize and scale
We A/B test the parts that matter, find what's working, and put more weight behind it.
Explore more
Other services you might need.
Ready to start?